Cray Networks Rebrand

Building the theming engine pushed me deep into the CSS cascade and the OKLCH color space. Authoring tokens as composable lightness, chroma, and hue channels meant I could override accent color, density, and radius by setting inline CSS variables on the html element, letting them outrank the root scope and re-theme the page instantly with no component re-render. I worked out SSR-safe theme persistence with cookies to avoid a flash of unstyled content, plus Zod-validated shareable theme query parameters. The variable-font work taught me to drive real wght and opsz axes for genuine optical sizing rather than faking type scales. Pairing Base UI primitives with Class Variance Authority and Tailwind v4's @theme inline gave me a clean way to keep utility classes overridable while a single token file stayed the source of truth and prevented drift.

The rebrand gives a 20 year old Central Texas IT company a presence that finally matches its reputation, without asking its customers to relearn the brand: the blue and white identity they already recognize, systematized instead of replaced. Every color, radius, and density value resolves from one token file, so new pages and future campaigns stay on brand without a redesign, and the next brand change is a variable edit rather than another ground up rebuild. The before and after slider against the actual 2003 site makes the argument to their own prospects: same company, same trust, a website that no longer costs them the first impression.